{"id":33396,"date":"2022-10-26T12:48:39","date_gmt":"2022-10-26T10:48:39","guid":{"rendered":"https:\/\/www.cbleon-abogados.com\/real-estate-companies-and-misleading-advertising\/"},"modified":"2022-10-26T12:48:39","modified_gmt":"2022-10-26T10:48:39","slug":"real-estate-companies-and-misleading-advertising","status":"publish","type":"post","link":"https:\/\/cbleon-abogados.com\/en\/real-estate-companies-and-misleading-advertising\/","title":{"rendered":"Real estate companies and misleading advertising"},"content":{"rendered":"<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/cbleon-abogados.com\/en\/real-estate-companies-and-misleading-advertising\/#Misleading_Real_Estate_Advertising\" >Misleading Real Estate Advertising<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/cbleon-abogados.com\/en\/real-estate-companies-and-misleading-advertising\/#Is_there_a_direct_relationship_between_the_real_estate_developers_and_the_company_carrying_out_the_civil_project_What_is_the_contractual_relationship_between_the_two_and_how_to_respond_in_case_of_advertising_fraud\" >Is there a direct relationship between the real estate developers and the company carrying out the civil project? What is the contractual relationship between the two and how to respond in case of advertising fraud?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Misleading_Real_Estate_Advertising\"><\/span><strong>Misleading Real Estate Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\"><strong>The advertising company in real estate sales is the means used by the construction company to promote the sale of its civil projects; however, many times these companies resort to misleading offers in order to attract potential buyers that benefit both the developer and the construction company.<\/strong><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_there_a_direct_relationship_between_the_real_estate_developers_and_the_company_carrying_out_the_civil_project_What_is_the_contractual_relationship_between_the_two_and_how_to_respond_in_case_of_advertising_fraud\"><\/span><strong><span style=\"color: #000000;\">Is there a direct relationship between the real estate developers and the company carrying out the civil project? What is the contractual relationship between the two and how to respond in case of advertising fraud?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #000000;\">Under the premise that the purpose of advertising is to disclose a product in order to stimulate its consumption, the exacerbated abuse of real estate developers when promoting housing projects has been observed with particular notoriety.<\/span><\/p>\n<p><span style=\"color: #000000;\">It is assumed that the offer of promises generally used by developers that the projects offered are &#8220;pending approval&#8221; by the construction company does not justify that what is offered is different from what was offered.<\/span><\/p>\n<p><span style=\"color: #000000;\">In this regard, the Supreme Court Chamber states in Audiencia Provincial Secci\u00f3n N. 4, A Coru\u00f1a, Sentencia: 00107\/2015 del 30 de marzo de 2015, MARTINSA FADESA, S.A vs Don Jer\u00f3nimo: &#8220;<strong>It then considered the consumer protection regulations regarding the information to be provided in the sale and purchase [Omissis\u2026] of homes, especially in relation to the enforceability of the offer, promotion and advertising that is made [Omissis\u2026].<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">The exclusive obligation of the developer to complete the work in such a way that it meets the construction characteristics publicly offered to future buyers was highlighted, with jurisprudence on the impact of the advertised and promised advertising aspect of the contract of sale&#8221;.<\/span><br \/>\n<span style=\"color: #000000;\">This denotes the Supreme Court&#8217;s position that the advertising carried out by the real estate company is contractually linked to its construction projects.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-33369 size-full\" src=\"https:\/\/www.cbleon-abogados.com\/wp-content\/uploads\/2022\/10\/contrato-de-compra-vivienda.jpg\" alt=\"home purchase contract\" width=\"1280\" height=\"854\" srcset=\"https:\/\/cbleon-abogados.com\/wp-content\/uploads\/2022\/10\/contrato-de-compra-vivienda.jpg 1280w, https:\/\/cbleon-abogados.com\/wp-content\/uploads\/2022\/10\/contrato-de-compra-vivienda-300x200.jpg 300w, https:\/\/cbleon-abogados.com\/wp-content\/uploads\/2022\/10\/contrato-de-compra-vivienda-1024x683.jpg 1024w, https:\/\/cbleon-abogados.com\/wp-content\/uploads\/2022\/10\/contrato-de-compra-vivienda-768x512.jpg 768w, https:\/\/cbleon-abogados.com\/wp-content\/uploads\/2022\/10\/contrato-de-compra-vivienda-370x247.jpg 370w, https:\/\/cbleon-abogados.com\/wp-content\/uploads\/2022\/10\/contrato-de-compra-vivienda-760x507.jpg 760w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/span><br \/>\n<span style=\"color: #000000;\">The promotion of the sale is carried out with the purpose of economically affecting the potential buyer, so that the relationship between the Real Estate &#8211; Construction Company and the buyer is intrinsic in the publicity that must be consistent with the contract that concludes the sale.<\/span><br \/>\n<span style=\"color: #000000;\">However, although it is<strong> true that in the process of <a href=\"https:\/\/www.cbleon-abogados.com\/en\/advice-on-real-estate-law-and-construction\/\">construction of real estate projects<\/a><\/strong>, situations may arise that alter the result expected by the construction company, thus contracting the dynamism of these processes, it is no less true that the offer made must be contained to the project proposed.<\/span><\/p>\n<p><span style=\"color: #000000;\">That is to say, the real estate company cannot advertise idyllic spaces surrounded by paradisiacal views and other hopes for the potential buyer, under the weight of their need, when the reality of their sale will be the delivery of projects far from what is offered.  <\/span><br \/>\n<span style=\"color: #000000;\">Thus, the judgment of the Provincial Court of A Coru\u00f1a of March 30, 2015 is very clear in this regard, condemning the real estate developer to compensate the seller with a 25% reduction in the price of the property for not finally adjusting the promotion to the advertised characteristics.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-33374 size-full\" src=\"https:\/\/www.cbleon-abogados.com\/wp-content\/uploads\/2022\/10\/agencia-inmobiliaria.jpg\" alt=\"real estate agency\" width=\"1280\" height=\"854\" srcset=\"https:\/\/cbleon-abogados.com\/wp-content\/uploads\/2022\/10\/agencia-inmobiliaria.jpg 1280w, https:\/\/cbleon-abogados.com\/wp-content\/uploads\/2022\/10\/agencia-inmobiliaria-300x200.jpg 300w, https:\/\/cbleon-abogados.com\/wp-content\/uploads\/2022\/10\/agencia-inmobiliaria-1024x683.jpg 1024w, https:\/\/cbleon-abogados.com\/wp-content\/uploads\/2022\/10\/agencia-inmobiliaria-768x512.jpg 768w, https:\/\/cbleon-abogados.com\/wp-content\/uploads\/2022\/10\/agencia-inmobiliaria-370x247.jpg 370w, https:\/\/cbleon-abogados.com\/wp-content\/uploads\/2022\/10\/agencia-inmobiliaria-760x507.jpg 760w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">&#8220;The relevance of advertising in the decision-making process of an average buyer is increasing, as is the possibility of creating a false expectation that deprives him of the possibility of weighing the convenience of acquiring a home in certain conditions.&#8221;<\/span><br \/>\n<span style=\"color: #000000;\">Real estate advertising is therefore pre-contractual evidence for the buyer, in the event that his interests are affected by misleading advertising by the developer.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Without leaving aside the possible civil, administrative and criminal liability that could fall on the construction company, not only for omission in the review of the advertising that the developer that contracts, but for the acts or facts that derive from the delivery of real estate or urban projects that are far from the reality of what was offered.<\/span><\/strong><\/p>\n<p>Additional information: <a href=\"https:\/\/www.legaltoday.com\/practica-juridica\/derecho-civil\/civil\/los-folletos-publicitarios-vinculan-al-promotor-inmobiliario-2022-10-21\/\" target=\"_blank\" rel=\"noopener\">legaltoday<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Misleading Real Estate Advertising The advertising company in real estate sales is the means used by the construction company to promote the sale of its civil projects; however, many times these companies resort to misleading offers in order to attract potential buyers that benefit both the developer and the construction company. Is there a direct relationship between the real&hellip;<\/p>\n","protected":false},"author":5,"featured_media":33368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[170],"tags":[],"class_list":["post-33396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/cbleon-abogados.com\/en\/wp-json\/wp\/v2\/posts\/33396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cbleon-abogados.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cbleon-abogados.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cbleon-abogados.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/cbleon-abogados.com\/en\/wp-json\/wp\/v2\/comments?post=33396"}],"version-history":[{"count":0,"href":"https:\/\/cbleon-abogados.com\/en\/wp-json\/wp\/v2\/posts\/33396\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cbleon-abogados.com\/en\/wp-json\/wp\/v2\/media\/33368"}],"wp:attachment":[{"href":"https:\/\/cbleon-abogados.com\/en\/wp-json\/wp\/v2\/media?parent=33396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cbleon-abogados.com\/en\/wp-json\/wp\/v2\/categories?post=33396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cbleon-abogados.com\/en\/wp-json\/wp\/v2\/tags?post=33396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}