{"id":33276,"date":"2022-07-11T17:12:00","date_gmt":"2022-07-11T15:12:00","guid":{"rendered":"https:\/\/www.cbleon-abogados.com\/covert-advertising-on-instagram-why-sports-betting-is-so-famous-among-influencers\/"},"modified":"2022-07-11T17:12:00","modified_gmt":"2022-07-11T15:12:00","slug":"covert-advertising-on-instagram-why-sports-betting-is-so-famous-among-influencers","status":"publish","type":"post","link":"https:\/\/cbleon-abogados.com\/en\/covert-advertising-on-instagram-why-sports-betting-is-so-famous-among-influencers\/","title":{"rendered":"Covert advertising on Instagram: why sports betting is so famous among influencers?"},"content":{"rendered":"<p><span style=\"color: #000000;\">Instagram is one of the most visual and aesthetic social networks that exist to date, which is why it quickly became a perfect platform for businesses and digital advertising.<\/span><\/p>\n<p><span style=\"color: #000000;\">All users of this platform have encountered advertisements in the feed and stories, in addition to enjoying the catalogs offered by companies in their commercial profiles.<\/span><\/p>\n<p><span style=\"color: #000000;\">These advertising activities are considered normal and legal on Instagram, however, for some months now, misleading or disguised advertising has been detected in this medium and this practice breaches some articles contemplated in the Unfair Competition Law.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/cbleon-abogados.com\/en\/covert-advertising-on-instagram-why-sports-betting-is-so-famous-among-influencers\/#Advertising_disguised_to_attract_the_users_attention\" >Advertising disguised to attract the user&#8217;s attention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/cbleon-abogados.com\/en\/covert-advertising-on-instagram-why-sports-betting-is-so-famous-among-influencers\/#Which_articles_of_Law_31991_of_January_10_1991_on_Unfair_Competition_are_being_violated\" >Which articles of Law 3\/1991, of January 10, 1991, on Unfair Competition are being violated?<\/a><\/li><\/ul><\/nav><\/div>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Advertising_disguised_to_attract_the_users_attention\"><\/span><span style=\"color: #000000;\"><strong>Advertising disguised to attract the user&#8217;s attention<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-33246 size-full\" src=\"https:\/\/www.cbleon-abogados.com\/wp-content\/uploads\/2022\/07\/Publicidad-encubierta-en-Instagram-por-ciertos-influencers.jpg\" alt=\"Covert advertising on Instagram by certain influencers.\" width=\"2000\" height=\"1335\" srcset=\"https:\/\/cbleon-abogados.com\/wp-content\/uploads\/2022\/07\/Publicidad-encubierta-en-Instagram-por-ciertos-influencers.jpg 2000w, https:\/\/cbleon-abogados.com\/wp-content\/uploads\/2022\/07\/Publicidad-encubierta-en-Instagram-por-ciertos-influencers-300x200.jpg 300w, https:\/\/cbleon-abogados.com\/wp-content\/uploads\/2022\/07\/Publicidad-encubierta-en-Instagram-por-ciertos-influencers-1024x684.jpg 1024w, https:\/\/cbleon-abogados.com\/wp-content\/uploads\/2022\/07\/Publicidad-encubierta-en-Instagram-por-ciertos-influencers-768x513.jpg 768w, https:\/\/cbleon-abogados.com\/wp-content\/uploads\/2022\/07\/Publicidad-encubierta-en-Instagram-por-ciertos-influencers-1536x1025.jpg 1536w, https:\/\/cbleon-abogados.com\/wp-content\/uploads\/2022\/07\/Publicidad-encubierta-en-Instagram-por-ciertos-influencers-370x247.jpg 370w, https:\/\/cbleon-abogados.com\/wp-content\/uploads\/2022\/07\/Publicidad-encubierta-en-Instagram-por-ciertos-influencers-760x507.jpg 760w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/span><\/p>\n<p><span style=\"color: #000000;\">At the beginning of the year the most well-known Spanish influencers began to share on Instagram their winnings obtained in sports betting, so that such activity became popular among the youngest and even in the middle of the year, many people are engaged in this activity.<\/span><\/p>\n<p><span style=\"color: #000000;\">Usually, those influencers who want to do deceptive advertising start by capturing the attention of their followers with some video, then do a session on their stories where anyone can ask a question.<\/span><\/p>\n<p><span style=\"color: #000000;\">In this strategy some &#8220;random follower&#8221; asks how much money they make on the social network, to which the influencer responds that this is private information, but that their biggest income comes from sports betting.<\/span><\/p>\n<p><span style=\"color: #000000;\">Eventually other followers become curious about the &#8220;simple&#8221; way this person makes money, and to please his audience, the influencer reveals that a friend recommended a free Telegram channel where a gambling specialist shares his secrets.<\/span><\/p>\n<p><span style=\"color: #000000;\">Through this strategy, influencers give the impression that they do everything of their own free will and without the interest of obtaining their own benefit, however, it can be considered as a way to persuade the public to use a service.<\/span><\/p>\n<p><span style=\"color: #000000;\">For this reason, it is considered a deceptive practice in accordance with the provisions of Law 3\/1991, of January 10, 1991, on Unfair Competition.<\/span><\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Which_articles_of_Law_31991_of_January_10_1991_on_Unfair_Competition_are_being_violated\"><\/span><span style=\"color: #000000;\"><strong>Which articles of Law 3\/1991, of January 10, 1991, on Unfair Competition are being violated?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #000000;\">There are several articles linked to misleading advertising being carried out on social networks such as Instagram, for example, in Article 5 any conduct that induces error in recipients and alters their economic behavior is considered unfair.<\/span><\/p>\n<p><span style=\"color: #000000;\">Also, according to article 6, unfair advertising covers any behavior that is suitable to create confusion with the activity, services and establishments of others.<\/span><\/p>\n<p><span style=\"color: #000000;\">Article 7 then mentions misleading omissions, which include withholding information in order for the addressee to make a decision or engage in economic behavior.<\/span><\/p>\n<p><span style=\"color: #000000;\">Likewise, this same article is considered to be breached when information is not provided in a clear, easily understandable and contextual manner.<\/span><\/p>\n<p><span style=\"color: #000000;\">Finally, Article 26 of Law 3\/1991, of January 10, 1991, establishes that the inclusion of non-established or identifiable information in the media, having paid for such promotion, is a covert and unethical commercial practice on the part of the executor.<\/span><\/p>\n<p><span style=\"color: #000000;\">In summary, the content generated by influencers and YouTubers in which they manipulate or incite users to where they end up, is considered a violation of the law and this activity can generate different legal disadvantages for the executor.<\/span><\/p>\n<p><span style=\"color: #000000;\">Any type of advertising that takes place on Instagram, or any social network, express a clear message and a well-defined intention to the public, so that the user makes a conscious and totally voluntary decision.<\/span><\/p>\n<p>Contact Carlos Law Firm if you need legal advice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram is one of the most visual and aesthetic social networks that exist to date, which is why it quickly became a perfect platform for businesses and digital advertising. All users of this platform have encountered advertisements in the feed and stories, in addition to enjoying the catalogs offered by companies in their commercial profiles. These advertising activities are considered&hellip;<\/p>\n","protected":false},"author":5,"featured_media":33240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[170],"tags":[],"class_list":["post-33276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/cbleon-abogados.com\/en\/wp-json\/wp\/v2\/posts\/33276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cbleon-abogados.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cbleon-abogados.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cbleon-abogados.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/cbleon-abogados.com\/en\/wp-json\/wp\/v2\/comments?post=33276"}],"version-history":[{"count":0,"href":"https:\/\/cbleon-abogados.com\/en\/wp-json\/wp\/v2\/posts\/33276\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cbleon-abogados.com\/en\/wp-json\/wp\/v2\/media\/33240"}],"wp:attachment":[{"href":"https:\/\/cbleon-abogados.com\/en\/wp-json\/wp\/v2\/media?parent=33276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cbleon-abogados.com\/en\/wp-json\/wp\/v2\/categories?post=33276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cbleon-abogados.com\/en\/wp-json\/wp\/v2\/tags?post=33276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}